Sounds kind of crass. But it's true. It's going through every hiring
So answer these 3 questions:
What makes you special?
What makes you perfect for this job?
How will you fit in with my team (or my client's team)?
If you know the answers to these questions you can highlight them when you:
Submit your resume
During your interview and
In your thank you note
Now that you know this is what we want to know, don't make us dig for it!
All the best!